Two Average Gamers
A community that is free of hate, where gamers can connect, compete, and collaborate. Join the Average Gamer community to gain access to exclusive events, the latest gaming news, and the best gaming gear!
Role
UX/UI Designer
Category
Website Redesign
Client Goals
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Uplift the performance, lower the bounce rate, and higher the average session duration by optimizing the user experience.
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Visual re-design of Two Average Gamers' site.
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Create the assets and guidelines to standardize the user experience across all platforms.
Proto - Persona
Emotion Mapping
Low-fidelity Wireframe
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Landing Page
Before
After
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Changes I made
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Create a better visual hierarchy for the first look of the users.
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Combine the mission and vision in order to minimize the scroll
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Add "benefits" alongside with mission & vision
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Customize illustrations to best fit the tone
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Add testimonials to earn the trust from new users
Affiliate Ad
Before
After
Changes I made
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Apply the color scheme over the ad for consistency
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New Ad has a more clear structure, it can stand on its own and looks pretty good even in the middle of the article
Comment
Before
After
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Changes I made
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Move comments from the bottom of the article to the side
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​Stick interactives on the left side of the article for better reach
High-fidelity Wireframe
Brand Book
